HOW IT WORKS

STEP 1

CHOOSE A BASE

STEP 2

CHOOSE A LIQUID

STEP 3

OPTIONAL

There are so many beneficial ingredients and there is
constantly new ingredients being discovered. The truth is
there are no set rules. It’s all about finding what works for
your skin. So, if my skin on my body prefers coarse salts to
exfoliate, but your skin can’t tolerate the abrasiveness; try
granulated sugar instead.

Feel free to experiment by adding a little more or a little
less. Just like cooking, this is not an exact science.  Don’t be afraid to get creative and explore different ingredients and aromas for a customized beauty
program you can use daily.  

A Customized Recipe to Help Treat Your Skincare 

BENEFIT 1.

1 Jar of 23 SKIN Powder makes up to 30 masks a month.

If you were to buy 30 masks a month it would cost you $509.00 at a price per mask of $16.96

Here is the math using Pink Milk Clay Mask as an example:

Pink Milk Clay Mask Price: $34.99
Pink Milk Mask total weight in grams is 225

15g = 1 Tbsp.

If you follow the facial mask recipe on the jar- Recipe should cover face + neck + decolte for 2 people

Therefore 1 jar would equal approximately 30 full facial masks

$34.99/30 (full face masks) is $1.16 per face mask

BENEFIT 2. .

While your end goal is to sell, consider the context of your blog posts. Here, you’re a tour guide through your firm’s extended offering – not an auctioneer. Your job is to show readers how to use your firm’s products.

BENEFIT 3.

Commerce. Once you’ve given your readers useful information in a meaningful setting, they may be interested in actually plunking down their credit card. Unfortunately, here’s where many business blogs stop. Blog editors, familiar with their company’s e-commerce site and how to find specific products, can assume readers innately know how to find the product or have the motivation to track it down. Don’t get me wrong. Some very small percentage of prospects will to go extreme efforts to find the product. Unfortunately, the rest will just leave or worse go to your competitor.

SPA EXPERIENCE. SPA RESULTS.

To make your blog an effective sales machine, integrate your product into your content in a way that doesn’t scream BUY, BUY, BUY. Here are five steps to provide relevant information and eye-candy to lure readers in and help convert blog posts to sales receipts.

Provide useful, relevant information. Show prospects how to use your product, give them instructions or how-tos, and/or entertain them.

Mixing different ingredients to make a DIY calamine mask

Include a variety of different forms of content. Photographs and videos are particularly important because readers tend to be visual and want to see your product in action.

Get customer attention by clean visual and video

Share with me how you incorporate spa quality facials and
body treatments at home. I would love to hear from you
and learn about your skin care rituals.