What is Real?

We believe that the skin care industry has to do better than just listing what it does NOT include.

It has to be more transparent.

At 23 Skin, we strive to source ingredients that are harvested sustainably, that support family farmers, and that are handled with care at every stage of the process.

Real is providing highly nutrient rich ingredients so that you experience nature's most energetic products.

"I want people to feel good when they use my skin care products. I want them to feel like they are doing something good for themselves. It's their moment of self care."

Shiri Sarfati - Licensed Esthetician & Founder

Our Founder

My mother gave me my first facial when I was 3 years old and I grew up along her side traveling the world and working with beauty professionals from Bangkok to Mexico City.

I am a second generation licensed esthetician and earned a Masters degree from FIT where I would later teach an undergraduate course to future beauty executives.

I live and breath the world of spa wellness and skin care. I want my clients to understand what they are using on their skin - the ingredients and efficacy - and get better results.

I set out to create good for you, nourishing products based on ingredients that are simple, well-sourced and nutrient-rich.

You can now create your own spa ritual at home, relax and feel good...oh and the best part, it's affordable.

Shiri Sarfati

Wellness & Beauty Expert

Prevention Magazine
Sarfati channels her expertise across the globe helping new moms and not moms at all live in a healthier environment with even more beautiful skin Prevention Magazine
Metro News
When Shiri Sarfati decided it was time to be a mom, she turned her home upside down...her body also became sensitive to beauty products...Sarfati knows firsthand about dangerous synthetic chemicals. ‘consumers ask more questions these days and that’s very good. But we need to stay aware. Metro News
Beauty Independant
Sarfati spent 13-plus years building her beauty business bona fides at her family’s company, which includes a 50,000-square-foot manufacturing facility in Secaucus, N.J., received a graduate degree in cosmetic and fragrance marketing from FIT and, taking a cue from her mother, became a licensed aesthetician. Beauty Independant